If ya’ll haven’t heard yet, H&M is (finally) coming to Australia. The Swedish high-street giant will be launching a number of new stores around the globe, with an Australian flagship planned for 2014. Melbourne looks like the likely destination, but they haven’t ruled out Sydney yet.
The company has been reporting some serious growth, with over 300 new store openings in the last year, and Chile, Serbia, China, Estonia, the U.S. and Indonesia all set for H&M flagships in 2013.
Considering they are known for collaborating with some serious designers, think Gucci, Comme des Garçons, Stella McCartney, Maison Martin Margiela and Marni, it’s no surprise that the face of their 2013 Summer campaign will be none other than Beyoncé. Mrs. Knowles-Carter (as she’s now officially known) said she’s “always liked H&M’s focus on fun and affordable fashion,” while H&M Creative Director Donald Schneider, commented that “it was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world.”
Related articles
- H&M is coming to Australia (thevine.com.au)
- ‘Beyonce as Mrs Carter in H&M’ (secretstylefile.wordpress.com)
Dazed. 